Privacy Policy

Geraldton Ford is committed to safeguarding the privacy of individuals. This Privacy Policy sets out how Geraldton Ford manages personal information. It is structured as follows:

1. Personal information Geraldton Ford collects
2. Use and disclosure of personal information
3. Automated decision making
4. Cookies
5. Links to other websites
6. Marketing
7. Overseas transfers
8. Access and correction
9. Contacting Geraldton Ford and complaints
10. Changes to Privacy Policy

1. Personal information Geraldton Ford collects

The main types of personal information Geraldton Ford collects and holds are:

• contact and identification information for individuals seeking to buy or sell vehicles with Geraldton Ford such as name, date of birth, contact number(s), email address(es), residential and/or business address(es), demographic information (such as postcode, age, gender) and driver's licence details;
• vehicle and servicing details for Geraldton Ford's customers including vehicle registration, vehicle purchase details, service appointment bookings;
• finance details for Geraldton Ford's customers seeking finance such as financial, insurance or credit information, marital status, employment details and history;
• contact details for individuals working for Geraldton Ford's business partners and suppliers;
• information provided by an individual as part of a recruitment process such as name, contact details, prior employment history, qualifications, referee details and, if applicable, details for background checks; and
• other information provided by individuals while interacting with Geraldton Ford.

Geraldton Ford collects personal information in the course of running its business in a range of different ways, typically through:

• interactions with individuals (e.g. through any records Geraldton Ford keeps of telephone calls, or emails received, or messages sent to Geraldton Ford or posted on Geraldton Ford's pages on social media);
• Geraldton Ford's website;
• use of social media;
• employment applications;
• third party service providers; and
• provision of customer service and support.

Where practicable, Geraldton Ford collects personal information in connection with running its business directly from the individual concerned. On occasion Geraldton Ford may collect personal information from someone else such as when speaking to a referee for a job applicant or doing screening for onboarding a new supplier or customer.

2. Use and disclosure of personal information

Geraldton Ford stores personal information in electronic and paper form.

Geraldton Ford uses and discloses personal information as follows:

• to source vehicles and sell them to Geraldton Ford's customers and to provide other related services to customers such as vehicle servicing and assist with arranging financing to purchase a vehicle;
• to manage arrangements with Geraldton Ford's customers and prospective customers;
• to obtain products, services or information from Geraldton Ford's suppliers;
• to assess what vehicles a person may be interested in purchasing (e.g., based on the person's interests and other information Geraldton Ford knows about them);
• to operate and manage Geraldton Ford's website, social media and other communications and media channels;
• subject to applicable laws, to conduct marketing;
• for processing and assessing employment applications; and
• for such other purposes authorised or required by law.

It may be necessary to share personal information with organisations that provide products or services to Geraldton Ford. For example, Geraldton Ford may use third party service providers for the organisation of customer care, implementation of promotions, development of offers, communication and contact with customers, organization of events and for the purpose of obtaining advice and managing its affairs. Geraldton Ford also uses third party service providers for credit card processing/payment and for IT services (hosting services, database maintenance, etc.).

3. Automated decision making

Geraldton Ford uses computer programs to make decisions affecting a person's interests to offer products or services that could be of interest. This is typically done via AI Agents within website chat or SMS. The sorts of personal information Geraldton Ford uses in the operation of the computer program is browsing history on Geraldton Ford's websites, name, contact information, and other information you may input into Geraldton Ford's websites. The level of human oversight Geraldton Ford provides over these decisions is limited — responses and recommendations may be generated automatically, with human review available where a person requests it or where required for follow-up by Geraldton Ford's staff.

4. Cookies

Geraldton Ford uses cookies on its website. Cookies are small text files that are stored by the website user's browser when they visit a website. This identifies the browser used and can be recognised by Geraldton Ford's web server. Geraldton Ford may use cookies to associate a user with social media platforms and, if the user so chooses, enable interaction between the user's activities on Geraldton Ford's platforms and those social media platforms. Geraldton Ford's website also uses cookies to analyse website traffic and help provide a better website visitor experience. Website users can make certain choices about the use of cookies through their browser settings. However, if the user disables certain cookies, this may prevent the user from taking full advantage of Geraldton Ford's website.

5. Links to other websites

Geraldton Ford's website may contain links to third party websites. Geraldton Ford does not control or otherwise determine the privacy practices of these third party sites. To find out about their privacy practices, you should check their websites for their privacy policy, or otherwise ask them about their privacy practices.

6. Marketing

If you have received a direct marketing communication from Geraldton Ford and do not wish to receive these communications from Geraldton Ford in the future, just use the “unsubscribe” function in the email or SMS, or tick the opt out box on postal communications and return the mailed item to Geraldton Ford.

7. Overseas transfers

Geraldton Ford's website/s are hosted in Australia. On occasion, a third party service provider Geraldton Ford engages or that Geraldton Ford is instructed to provide information to may be outside of Australia however, the location of the third party would depend on the specific situation.

8. Access and correction

An individual may request access to or correction of any of the personal information Geraldton Ford holds about them by contacting Geraldton Ford during business hours on (08) 9938 0500 or via the contact page.

Geraldton Ford may require an individual making a request to verify their identity before processing their request.

Geraldton Ford will aim to respond to all requests promptly and within 30 days.

Geraldton Ford may refuse a request where permitted or required by law. Geraldton Ford will comply with any regulatory requirement to give reasons for its decision.

9. Contacting Geraldton Ford and complaints

If you have any queries, concerns or complaints about how Geraldton Ford handles your personal information please contact Geraldton Ford during business hours on (08) 9938 0500 or via the contact page. Geraldton Ford may require an individual making a request to verify their identity before processing their request.

Please provide sufficient details so that Geraldton Ford can understand the nature of your concern. In most cases, Geraldton Ford will ask that you put your request in writing.

Geraldton Ford takes all complaints seriously and will use reasonable endeavours to investigate and respond to a complaint in writing within 30 days of receiving the written complaint. If you remain unsatisfied by Geraldton Ford's response to your complaint, you may be entitled to refer your complaint to the Office of the Australian Information Commissioner.

• Phone: (08) 9938 0500
• Mailing Address: Cnr Urch & Phelp Streets, Geraldton, WA, 6530

10. Changes to Privacy Policy

Geraldton Ford may make changes to this Privacy Policy by posting the revised policy on its website. Please check back from time to time to review this Privacy Policy.